Fiat takes control of the Dodge Viper Line
Sunday, June 14th, 2009
Chrysler was trying to put on the market the line of the Dodge Viper sports car since last year but the brand did not even receive a bid of $10 million. The highest offer came from Devon Motorworks for $5.5 million which planned to use the Viper DNA for their supercar GTX range.
Before the bankruptcy of Chrysler, it has been said that it received offers for as much as $35 million. These attempts failed and were rejected due to insufficient funding.
Now that Fiat controls Chrysler, the latter has turned over the control of the Dodge Viper business to the Italian car maker. The fate of the super car brand is now in the hands of Fiat which can decide on continuing the Viper brand or declare its flat line.
There is a strong buzz and a high potential of killing the Viper brand since it is a competitor to the Maserati and Ferrari.